Good typography is always about considerate usage of color. Color In typography means value. in basic terms, it’s the overall evenness of visual attention. evenness of typography is practiced from the large scales of paragraphs on a page, down to letterforms in logotypes, and even a single character’s design. Glyphs are designed to work together. When they’re used in a way that causes something to visually stand out, like white space, it disrupts even color and becomes a nuisance in the eye. When something “just doesn’t seem right,” having a sensitive eye for color will allow you to better find those tiny opportunities for improvement. Take this paragraph for example. Do you notice anything weird about it? Now compare it to the following…
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On Color.
Shapes and Letters in Logos
I’ve always been a fan of the Trademarks of Chermayeff & Geismar. Looking at their logo designs in detail confirms the effectiveness of a golden typographic rule. When mixing type with imagery, choose letters with qualities that best complement the image. Sticking with the defaults, or using your favorite typefaces without considering the image it’s attached to is undesign. In order for typography to support the image, we have to consider the image’s form. This includes paying attention to the image’s angles, weight, color, and expressiveness.
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