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The New MyFonts Logo

Jan 8, 2009. 1 comment. Permalink.

MyFonts Logo

I love brush lettering whether it’s calligraphic or spontaneous, like the old Interview Magazine masthead. Being a practician and fan of of optical illusion, hidden symbolism, and ambiguity in design, I usually scan peculiar logos for hidden meanings. When a script logo is done right, it’s enough for me to admire the craft involved in the lettering — I normally don’t look for any hidden gems. Big mistake. The new MyFonts logo has great lettering plus some. I won’t ruin the surprise for anyone, but just think about it and look closely. What would be a perfectly iconic statement on the craft of typography, to remind us that letters are created by humans, tweaked, nudged, and redrawn obsessively, until it feels right? Put that statement about typography into a hand-crafted typographic logo for a company selling typography, and we have a winner. Gotta dig that ambiguity. It’s one of the most awesome pieces of type as illustration I’ve ever seen.